To design toys in an educational and emotional frame

By Fabio Guaricci and Hariesh K Sankaran About the Session What is playfulness? How can we identify (and conceive) toys that achieve the goal of being engaging and educational at the same time? What are the emotional levers that have made toys in history become blockbusters and last for decades? This presentation unveils what is behind the curtain in the success of such toys like Barbie, Rubik's cube, and Yoyo and how we can learn from them in understanding that a good toy is first of all an object that can "transform" the child into something else, even if this is not necessarily happening in the reality.